Privacy policy
What we collect, why we collect it, who processes it, and how to access, correct or delete it.
Last updated 26 July 2026
1. Data we collect
Account data. An email address is required to sign in, either through a one-time code or through a connected Google, Apple or X account, which also supplies your name and profile picture. We store a username and the provider's account identifier. Appllama does not use passwords.
Profile data. A display name is required. Country, date of birth, website and social handles are optional and can be cleared at any time.
Sign-in records. Each sign-in records the method, time, IP address, browser, operating system, and the country and city resolved from that address. This is used to detect unauthorised account use.
Content you create. Boards and the screens, apps and flows saved to them, an uploaded profile picture, and messages sent through the contact form.
Usage data. In production we use Google Analytics to record page views, loading performance and a small number of product events.
2. Data we do not collect
- Passwords. The service does not use them.
- Card or bank details. Payment details are handled by the payment provider and do not reach our servers.
- Session recordings, error-tracking data, advertising or marketing pixels. We do not sell personal data.
- Images and videos submitted to visual search. They are used for that search only and are not stored.
3. Cookies and local storage
We use cookies to keep you signed in, to remember whether your account is free or Pro, and to store your light or dark preference. Our analytics provider sets its own cookies.
Your browser also keeps a copy of basic account and preference data so the interface loads without a delay. Clearing site data removes all of it and signs you out.
4. Service providers
Running Appllama involves a small number of providers covering hosting and email, content delivery and media storage, analytics, search, and payment processing.
Each receives only the data needed for its part of the service, and none of them are permitted to use it for their own purposes. We do not sell personal data or share it with advertisers or data brokers.
5. Public information
Your profile page is publicly visible, including to search engines, along with any boards marked public. This covers your username, display name, profile picture, website and social links. Your email address, date of birth and country are not published. Setting your profile to private in account settings also makes every board under it private.
6. Retention
Account data, boards and sign-in history are retained for as long as the account exists. A replaced profile picture is deleted from storage when the new one is saved. Content deleted in the product is deleted on our side.
7. Your rights
Most profile data can be edited in account settings. For a copy of the data we hold, a correction, an export, or deletion of your account and associated data, contact [email protected]. Deletion is handled on request rather than through a self-serve control.
Deleting an account also deletes its boards. Request an export first if you want to retain them.
8. Security
We apply appropriate technical and organisational measures to protect your account and the data we hold, including limits on repeated sign-in attempts and checks on uploaded files. Where an incident affects your data, we will notify you.
9. Children
Appllama is intended for professional use and is not directed at anyone under 16, or under the age of digital consent in their jurisdiction. We do not knowingly hold data relating to children. If you believe a child holds an account, contact us and we will remove it.
10. Where your data is processed
Appllama's data is stored and processed in the European Union. This covers account data, saved boards, uploaded media and email delivery.
Antmind Ventures Private Limited is registered in India, and a small number of service providers may process limited technical data in other regions. If you are located outside the European Union, your data is processed outside your own jurisdiction.
11. Changes and contact
When this policy changes, the date above is updated. Material changes will be notified by email or within the product.
For access, correction, export and deletion requests, or any question about this policy: [email protected].
Appllama is a creation of Antmind Ventures Private Limited.