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Apps/Photo & Video
US rank#2

Photo & Video

Instagram

Videos, creators & friends

Revenue

$900K

August 2026 · ≈ $0.11 per download

Downloads

8M

last month

Rating

4.7

29.5M ratings

Price

$14.99/mo

≈$180/yr

Shipped

15 yrs

Oct 2010

Updated

3 wks ago

v447.0.0

Publisher

Instagram, Inc.

US

No. 389801252

Welcome

first open, captured live

Onboarding

the first 29 steps, in order

Paywall

the screens behind $900K/mo

Inside the app

27 flows, screen by screen

Viewing Stories

1 screen
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Permissions Onboarding

1 screen
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Story Creation

1 screen
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Feed Browsing

3 screens
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Reels Engagement

11 screens
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Profile Browsing

8 screens
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Post Creation

11 screens
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Post Management

5 screens
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Story Highlights

6 screens
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Reel Creation

9 screens
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Reel Management

2 screens
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Messaging

2 screens
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Contact Settings

2 screens
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Calling

4 screens
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Direct Chat

2 screens
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Group Chat

5 screens
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AI Character

3 screens
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Map Onboarding

3 screens
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Instants

3 screens
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Profile Discovery

3 screens
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Settings & Activity

7 screens
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Accounts Center

4 screens
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Your Activity

4 screens
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Time Management

3 screens
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Account Privacy

2 screens
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Meta Verified

2 screens
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Others

10 screens
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